di Robert Crowe
The Milanese entrepreneur’s speech at Tech.Emotion — citing God and disciples Albert (Einstein) and Steve (Jobs) — goes viral and lands on the tablets of American tycoons
It’s a simple and brilliant fable. It started in Italy, but it’s now bouncing at high speed across the tablets of tycoons and tech nerds throughout America. The author is Angelo Moratti, the Milanese entrepreneur and heir to a historic family of oil magnates, who has made innovation the key to his investments and success.
“Once upon a time, in heaven, God was speaking with a few angels about the state of a distant planet called Earth.” That’s how Moratti’s fable began a few weeks ago on the stage at TechEmotion — following the traditional opening. But it soon shifted to some of the most pressing and elevated themes humanity is facing today, calling into question the biggest tech companies of the moment — Amazon, Meta, Tesla, just to name a few — and especially their leaders.
The tale, a metaphor for the decline of a certain way of doing business — even among the world’s most enlightened technocrats — began as a piece of Italian news but quickly made its way into chats and conversations among the key players in this ecosystem. Apparently, they appreciated both the irony and levity of the story — and the uncomfortable truth it contains.
Its main characters include big tech tycoons and even President Donald Trump and his policies. At the heart of Moratti’s message is a clear ethical imperative: that business — even the most innovative and brilliant — must always be guided by ethics. Ethics also means respecting roles and boundaries — with businesses on one side and politics on the other.
Faced with a world that He finds increasingly unconvincing, in Moratti’s tale, God decides to intervene. He sends to Earth — specifically to “the valley north of San Francisco” — a group of souls “endowed with extraordinary intelligence,” with the mission of enhancing “human potential through technological progress” and of “transforming capitalist society into a more human and compassionate environment.”
At first, these envoys of God do well. They create extraordinary companies, capable of delivering revolutionary and global-impact products. But over time, they begin to change direction, because “power and fame are powerful aphrodisiacs that separate you from life.”
They begin to deviate from their original path — eventually deciding to replace politics itself. The reference to the 2025 relationships between Donald Trump and Elon Musk is clear.
“With all this uncertainty, democracy and capitalism no longer had a chance of survival. Their legacy became the destruction of the very system that made them great.”
In short, things are not going well — as evidenced by the report submitted to God by the two angels sent to Earth: Albert (Einstein) and Steve (Jobs). But the Almighty remains calm and explains:
“The experiment has only just begun. Observing life on Earth from above, one sees that we are all made of stardust. Time is merely a functional perspective, and evolution is not a straight line. Possession, fame, and power are temporary illusions. Evil is the lack of understanding that we are all one.”
The ending is surprising. God’s solution is simple.
“Steve raised his hand and asked: ‘My Lord, how can I best transmit these teachings?’
God smiled, paused for a few seconds, and answered: ‘With storytelling, my dear.’”
As the Gospel of John says, “In the beginning was the Word, and the Word was God.”
It took the irony of a Milanese Angelo to remind America’s technocratic and political elites that innovation without ethics leads to damage.
(Below, the full video of Angelo Moratti’s speech at Tech.Emotion)
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L’articolo Angelo Moratti’s Fable on Innovation, Development and Ethics Goes Global proviene da Associated Medias.
